I would respectfully like to suggest to you a new marketing campaign. While you have many great things to offer in your state, I think you may be missing a target demographic. It seems you have many great fans across the pond in Ireland.
Preliminary research has been inconclusive as to where this fascination with your state began. The books, movies, and songs that have traveled across the pond portray Alabama as the real American south. You may want to play on that.
I would also like to suggest that you put in a nice "Welcome to Alabama" sign at the welcome center on I-10. The best we could do for the obligatory picture was the same beat up doormat I photographed in 2001 (the first time I stopped at your welcome center with an Irish tourist).
We did very much enjoy the 100 Things to Eat in Alabama Before You Die brochure. As luck would have it we stopped at Felix's Fish Camp had the crab soup was quite nice. My mother-in-law took three of those brochures to show to people back in Ireland.
I hope that my suggestions are helpful to the great state of Alabama.
Jenny @ Irish by Marriage